Lastly, consider your audience. Your narrative should not be universal. Depending on the VC’s and potential stakeholders you are pitching to, you will want to adjust your reports, KPIs and style to fit the audience along with their likelihood to fund a company like yours. Remember what type of investment they are looking to make and communicate accordingly.
Perhaps you want more detailed notes for one group of investors and a shorter package for another. Also, be open to feedback. If an investor sees potential in your company, they might very well have some ideas for better communicating financial performance for other investors, as well. They would know after all!
Be timely, be specific, be ready to answer questions. Now, sell!